When a company produces diverse range of products (airbed & air furniture, backyard pool, pool toys and inflatable hot tub), it becomes a challenge to highlight all your important categories at once.

Organizing more than 850 items has to be done efficiently and effectively.

Visual and informational hierarchy need to be clear. But at the same time, you don't want to bore your viewers to death.

Some items, such as spare parts, are all about organization and cleanliness.

Internet is a great place for people to get to know each other, including companies.

In this day and age, if your website isn't responsive (compatible with all the different platforms), you are wasting your resources.

Social media is a very tricky arena to jump into. You have to take the negative comments along with the positives. Aside from design and marketing, managing and addressing consumer comments become crucial.

Direct newsletter is also a good tool to keep in touch. And giveaways are a great way to generate interest, followers and likes. People love free stuff.