We introduced the first Above Ground Pool packages to not only highlight beautiful lifestyle photos, but also important safety information for the consumers to be aware of. Drowning is the second leading cause of accidental death among young children.

INTEX's patented Fiber-Tech Construction brings a new level of premium comfort and durability. Packages must work hard to convey this difference.

INTEX has been selling beach balls and floats targeting younger children for many years. But the category has now expanded to target young adults with the sporting goods. These packages had to differentiate themselves from the more toyish package designs.

The boat packaging needed adapt and look more serious and professional looking to justify hundreds of dollars of retail price.

There was a strong need to redesign the old blue package so that these air pump packages could be sold with any of the other inflatable INTEX items in any of the above categories, and more.