A trade show is an important place for your sales team to appeal to both the current and potential new buyers. Last thing you want to do is to give an impression you are tired, old and obsolete. The old trade show booth design left for much to be desired. Not just stylistically, but also functionally, too. The plywood signs weighed thousands of pounds, and made traveling very difficult. The new design is a lot more modular, light-weight and, of course, well-designed.