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Branding takes a commitment to a core value from the entire organization, which needs to echo throughout the organization – whether if it’s product quality, level of customer service, efficiency of distribution, or Marketing & Design materials.

With INTEX, it was all about “Fun with friends and family.” In order to appeal this value from the design side, I tasked our Design Departments to first and foremost improve lifestyle image library, that could be used across all Marketing materials – packages, online or offline catalogs, advertisements, store POPs, websites, social media, client presentations, etc.

From top left to bottom right: 1) Newsletter 2) Catalog Covers 3) Product Video 4) Instagram Page 5) Amazon Brand Page 6) Sport Boat Package 7) Plastic Sleeves 8) Trade Show Booth