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Product Campaigns

Intex is arguably the most innovative company in its category, which allowed for several opportunities to introduce and launch quality products. Our approach was to mostly use a 360 approach, using mediums such as brand and product videos, short online commercials, social media, combined with PR effort to communicate the product and brand superiority to consumers.

Ultra XTR Frame Pool

Even many people inside the organization were skeptical about producing a higher-priced, high-quality premium backyard pool, while the competitors were playing the game of “down spec for lower price.” We positioned this pool as “The Toughest Above Ground Pool, Period,” and hammered away the superior quality and benefits of this highest-end pool through various online media. Ultra XTR immediately became the most successful line of above ground pools at Intex.

Product Videos

We created a series of eye-catching videos, with a heavy-duty looking logo, rock-style music, and a masculine voice, with 2-Year Warranty slapped on for consumer confidence.

Amazon Listings

We made sure the graphic style and marketing messages were consistent throughout, including listings and contents on Amazon.

Intex Ultra XTR Frame Pool Amazon page
Despite being priced significantly higher than the competitors, Ultra XTR has become one of the highest-rated above ground pool in the industry

Amazon Enhanced Contents


We also used Pinterest to have consumers bookmark XTR Pools, for purchase considerations.


When launching TruAire Air Mattress, we created its own minisite to promote abundance of unique features. Super-lightweight and super-durable, incredibly non-toxic and kinder to the environment. We positioned this aptly as, “The Next Generation of Airbeds.”


TruAire minisite shown on a laptop
TruAire Mini Site mobile version
a mobile version of the minisite

Product Video


Target’s air mattress category needed a boost, when they came to Intex for help. TruAire was initially launched on, and quickly became one of the strongest seller, with top-of-the-line features and benefits.

TruAire listing on

Enhanced Contents

Consistent messaging was carried through product information area on, as well as on Amazon when it was introduced later.