A newsletter is an amazing way to keep your connection with your customers. Unlike traditional advertising, there are actually people waiting to hear from you – things like a big sale announcement, product information, and tips. But here too, you want to keep your word counts low, and your messages succinct and impactful.
It’s also a great place to track your analytics, like finding out what type of people are interested in what. And many of them want you or even expect you to know.