In the swipe-left-and-swipe-right world, the audience is expecting more and more videos. Generally, the shorter the better. Even six-second campaigns have been proven to be effective. But here are some of the “longer” videos:
Excursion Pro Kayaks
The Excursion Pro Kayaks quickly ascended to be some of the best-sellers in all of North America (including the traditional hard shell kayaks). A great product definitely was the key, but quick videos showing the main benefits accelerated the sales.
From this video, we were also able to create super quick s 6-second bursts that helped the entire campaign, too.
USB Air Mattress
This video was used to launch the first USB-powered air mattress, which allowed you to get a comfortable rest, just about anywhere.
The Inflatabull was one of the most fun and successful pool toy, ever. We created several videos to help the launch, and continued sales. Although I have to admit, this little video here with a certain celeb did make a much more significant impact.