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The old saying is, “Don’t judge a book by its cover.” But people do judge the brands by the website. They also judge the brands by social media, reviews, reputation, and others. Fortunately, your website and social media are some things you can control directly.

But make sure they work on mobile platforms. Because that’s where the safe majority are now.


A minisite is also a great tool, for when you have a specific product you want to push. Here, we created a special site with its own unique URL, just for TruAire Air Mattress that was loaded with wonderful features like safe PVC-Free Material, Advanced Multizone Sleep System, and ultra-soft surface. The launch was successful, and the product recognition was heads above other air mattresses in similar category.