Product Campaigns
Intex is arguably the most innovative company in its category, which allowed for several opportunities to introduce and launch quality products. Our approach was to mostly use a 360 approach, using mediums such as brand and product videos, short online commercials, social media, combined with PR effort to communicate the product and brand superiority to consumers.
Ultra XTR Frame Pool
Even many people inside the organization were skeptical about producing a higher-priced, high-quality premium backyard pool, while the competitors were playing the game of “down spec for lower price.” We positioned this pool as “The Toughest Above Ground Pool, Period,” and hammered away the superior quality and benefits of this highest-end pool through various online media. Ultra XTR immediately became the most successful line of above ground pools at Intex.
Product Videos
We created a series of eye-catching videos, with a heavy-duty looking logo, hard rock music, and a masculine voice, with 2-Year Warranty slapped on for consumer confidence.
Click on images to launch video
Amazon Listings
We made sure the graphic style and marketing messages were consistent throughout, including listings and contents on Amazon.
Amazon Enhanced Contents
We made sure the “Toughest Above Ground Pool” positioning was constantly emphasized.
We also used Pinterest to have consumers bookmark XTR Pools, for purchase considerations.
TruAire No-PVC Air Mattress
When launching TruAire Air Mattress, we created its own minisite to promote abundance of unique features. Super-lightweight and super-durable, while incredibly non-toxic and kinder to the environment. We positioned this aptly as, “The Next Generation of Airbeds.”
rollovers to easily understand high-end features of this air mattress
Product Video
Click on images to launch video
Target.com
Target’s air mattress category needed a boost, when they came to Intex for help. TruAire was initially launched on Target.com, and quickly became one of the strongest seller, with top-of-the-line features and benefits.
Target.com Enhanced Contents
Consistent messaging was carried through product information area on Target.com, as well as on Amazon when it was introduced later.
