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A collection of Phil’s work projects and writings

Featured Articles

Current recommendations for your review:

360 Branding

Branding requires the entire organization to commit to a core value, then it needs to echo throughout the organization.

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Other Articles

This is a collection of all the articles that are currently available on this site.

Closeup of a poster for Targeted Golf

Targeted Golf

Golf is a seldomly rewarding but more often frustrating sport. But at least the lessons could be fun, as well as the ads.

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America's Favorite Mom video preview

Mom Simulator

“America’s Favorite Mom” was a TV Show on NBC, hosted by Donny and Marie Osmond, and sponsored by Teleflora. We created promotions to support this show, including this video, to increase appreciation for moms everywhere.

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TruAire video title

Product Campaigns

Some examples of 360 approach, using mediums such as brand and product videos, short online commercials, social media, combined with PR effort to communicate the product and brand superiority to consumers.

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