Things I learned from Paul Rand: 28 – Swan
Paul Rand’s love of his life left us seven years ago, after fulfilling one and only demand from him.
Featured Articles
Current recommendations for your review:
Social Media
More than half the world is on social media. But do you know where your audience is at?
360 Branding
Branding requires the entire organization to commit to a core value, then it needs to echo throughout the organization.
Other Articles
This is a collection of all the articles that are currently available on this site.
Outdoor Advertising
Outdoor advertising, when combined with online efforts, is incredibly effective. But you only have a half-a-second to catch attentions.
Things I learned from Paul Rand: 15 – Signature
Paul Rand always insisted on signing his work. There was a good reason for it and it is safe to say it paid off for him.
Things I learned from Paul Rand: 14 – Quotes
Paul Rand’s design philosophies and writings are often quoted, when discussing the art and/or business sides of design. Here are some of his famous and not-so-famous quotes.
Things I learned from Paul Rand: 13 – Jan Tschichold
Some important and some ironic lessons learned from several different editions of Jan Tschichold’s book on typography.
Things I learned from Paul Rand: 12 – $100,000 Myth
Google search says Paul Rand, the master of corporate design, charged $100,000 every time he designed a logo. But was that really true?