Things I learned from Paul Rand: 28 – Swan
Paul Rand’s love of his life left us seven years ago, after fulfilling one and only demand from him.
Featured Articles
Current recommendations for your review:
360 Branding
Branding requires the entire organization to commit to a core value, then it needs to echo throughout the organization.
Social Media
More than half the world is on social media. But do you know where your audience is at?
Other Articles
This is a collection of all the articles that are currently available on this site.
Outdoor Advertising
Outdoor advertising, when combined with online efforts, is incredibly effective. But you only have a half-a-second to catch attentions.
Things I learned from Paul Rand: 15 – Signature
Paul Rand always insisted on signing his work. There was a good reason for it and it is safe to say it paid off for him.
Things I learned from Paul Rand: 14 – Quotes
Paul Rand’s design philosophies and writings are often quoted, when discussing the art and/or business sides of design. Here are some of his famous and not-so-famous quotes.
Things I learned from Paul Rand: 13 – Jan Tschichold
Some important and some ironic lessons learned from several different editions of Jan Tschichold’s book on typography.
Things I learned from Paul Rand: 12 – $100,000 Myth
Google search says Paul Rand, the master of corporate design, charged $100,000 every time he designed a logo. But was that really true?