Logo for Saturn Garage
Saturn Car Company was a trailblazing brand that redefined the American automotive industry in the late 20th century. Introduced by General Motors in 1985, Saturn set out to challenge the conventions of car manufacturing and customer service with its “different kind of car company” ethos, developed by Hal Riney & Partners in San Francisco. Known for its innovative no-haggle pricing, high-quality vehicles, and a customer-centric culture, Saturn created a loyal following.
Simple and Memorable
Visually, Saturn was very clean. We used a lot of white, only highlighted with the bright red logo.
When I was tasked to design a logo for their dealership concept, I had to make sure the logo worked harmoniously with the bright Saturn logo, but still have a strong twist to make it interesting and memorable.
