golf.com
This billboard design is part of a campaign concept I came up with years ago. I still haven’t found a group interested in producing them yet. But at the very least, this is an interesting study in conventional expectation versus the power of simplicity.
Creating full story with fewest elements
It will be difficult to reduce this design any further. But there is no doubt who this is for, and what the nature of their business is about.
More is less. Less is more.
Paying clients become nervous fast, when a design solution isn’t exactly what they are expecting in their head. Which is understandable. However, when you place this billboard in a sea of other random golf-related billboards, which one stands out the most? Which one communicates the fastest? Which one speaks the loudest?
