Outdoor advertising, when combined with online efforts, is incredibly effective. Especially when you can do something a little unexpected.
Billboard Advertising
golf.com
There are ways to make still simple images look active. This outdoor billboard designed for golf.com, for example, would be far less interesting, if it animated like a web banner.
click on this image to learn more about this billboard design
Charlotte Plastic Surgery
On the other hand, there are situations when moving elements can tell a great story. Here, a clock keeps turning backwards, reminding you that you could turn back time (at least on the surface). This moving billboard caught a lot of attention in the streets of Charlotte.
SCarowinds
This was a billboard we created for Carowinds, who becomes SCarowinds during the month of October to promote a devilish good time. When we first launched this billboard, we actually had a real person with a real chainsaw stand in, believe it or not. It cause some buzz when it got picked up by 6 o’clock news.
Vehicle Wraps
POMx Iced Coffee
An ad could also move around for you. This bugged-eye VW Bug drove around the city of Los Angeles to promote a healthy type of buzz created by POMx Iced Coffee, with plenty of antioxidants.