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  • Phil Mimaki Advertising & Design
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  • Phil Mimaki Advertising & Design
    • Design
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  • Articles
    • Things I Learned from Paul Rand
  • About
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Packaging

Packaging

Packages

Planogram

One of the principal function of a good package design is to attract and create interest. But that is not enough when you have a variety of products in the product line — you want to readily communicate key features to provide clear distinctions. At the same time, you want to strengthen your brand presence and cohesion at the store. You need a good plan.

Summer Inflatables

Summer inflatables is all about fun and excitement.

Intex Summer Inflatables packages

Air Mattress Packages

Air mattresses require clear tier system, and the features and benefits need to be clear to justify the price points. 

Intex air mattress packages

Air Furniture Packages

Air furniture is generally targeted to younger adults, and styling is key.

Intex Air Furniture packages

Not Just a Box

A good packaging is way more than just a box (and often, it’s not even a box). With the rise of online purchases and growing public awareness for sustainability, the concerns for fewer raw materials and easier recycling, while still securely protecting the product through rugged shipments, all the while promoting brand values, are more important than ever.

Flamingo Float packaging
TruAire Camping Mattress packaging
Mini USB Hand Pump packaging
Swing Set packaging
AquaFlow packaging
PureSpa Plus packaging
Inflatable Pillow Packaging
XTR Frame Pool packaging
Mariner 4 Boat Packaging
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Phil

Versed in graphic design and advertising, Phil has worked at companies both large and small on international and national brands. His work has been recognized through a number of prestigious awards, including One Show, Communication Arts, CLIO, OBIE, International ANDY Awards, National ADDYs, Show South, Mobius and Effie. Phil also managed the Marketing & Design Department at INTEX Recreation Corp in Long Beach, California as a creative director for over ten years, overseeing print, digital and video work for over 2,000 products sold in over 120 countries worldwide.

  • 2025 Phil Mimaki Advertising & Design
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