Work

West Wing Bar logo at MGM Grand

Logos

Try to think of a logo more like a flag than an illustration. Often, people try to have a logo say too much.

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closeup of Intex summer catalog

Catalogs

Whether a catalog is printed or digital, the basic concept stays the same: Attract the audience, then provide clear and concise product and/or service information.

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360 Branding

Branding requires the entire organization to commit to a core value, then it needs to echo throughout the organization.

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a sketch of an air mattress control panel

Product Development

Product Development is a collaborative journey, that starts all the way from concept ideation, to prototype development, to product introduction, to improvements and refinements.

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