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  • Phil Mimaki Advertising & Design
    • Design
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  • Articles
    • Things I Learned from Paul Rand
  • About
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  • Phil Mimaki Advertising & Design
    • Design
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    • Advertising
  • Articles
    • Things I Learned from Paul Rand
  • About
  • Contact

Photography

Photography

We worked with a roster of wonderful and talented photographers in various locations to produce thousands of photos each year for Intex. With a wide range of leisure and home products, they required different types of mood and emotions. Here are just few of the examples.

Summer Fun

A large part of Intex products were summer-centric. It was essential to portray the energy and fun that summer brings.

a young man jumping over a pink flamingo floatie on a beach
pages from Paul Rand's logo presentation for American Express
a boy with yellow swim fins kicking the pool water
a mother and a boy with a colorful beach ball in an above ground swimming pool
two children running on a beach with transparent swim tubes around their waists
a boy jumping with an inflatable surf board

Outdoor Adventures

The outdoor category was also a large and growing part of Intex lineups. We produced some of the best-selling kayaks in North America, and encouraged people to get outside and explore.

a bird's-eye view of an inflatable kayak with a window on the floor
a couple carrying an orange inflatable kayak around a lake near a snowcapped mountain
a woman on an inflatable air mattress with a magazin
looking up at a young man jumping with a small bag in his hand
a kayaker paddling on a lake that's reflecting the mountain in the background
a woman and a boy on an inflatable SUP

Dramatic Moments

All the fun and adventures can involve some drama.

a young man on an inflatable bull
a group of girls enjoying riding animal-themed floaties
a young woman standing against a wooden wall, leaning against a floatie

Frozen Moments

Some beautiful moments should be cherished forever. Like good times with friends and loved ones.

two boys sitting on a shark floatie on a white-sand beach
a couple holding a swim tube together
young boys jumping around with swim rings

Relaxation Time

Then there’s a time to kick back and soak it all in.

a girl surrounded by adults in an inflatable hot tub
a couple relaxing while floating on a large pink flamingo floatie
a bird's-eye view of a group lounging on swim tubes on a white-sand beach

Staying Cozy

At the end of the day, there should be a place to be comfortable and happy. With convenient air mattresses and easy-to-set-up hot tubs, Intex provided them, too.

a girl has wrapped herself in a blanket while sitting on an air mattress
a couple relaxing in an inflatable hot tub
a couple relaxing on an inflatable air mattress with a headboard

Hero Products

Then, of course, the products were the main attraction. We made sure they looked nice and attractive.

colorful duck floatie
a trio of animal-themed kids' swim rings
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Phil

Versed in graphic design and advertising, Phil has worked at companies both large and small on international and national brands. His work has been recognized through a number of prestigious awards, including One Show, Communication Arts, CLIO, OBIE, International ANDY Awards, National ADDYs, Show South, Mobius and Effie. Phil also managed the Marketing & Design Department at INTEX Recreation Corp in Long Beach, California as a creative director for over ten years, overseeing print, digital and video work for over 2,000 products sold in over 120 countries worldwide.

  • 2025 Phil Mimaki Advertising & Design
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