Video Marketing
In the swipe-left-and-swipe-right world, the audience is expecting more and more videos. Generally, the shorter the better. Even six-second campaigns have been proven to be effective. Below are few examples. Longer videos were almost always edited shorter for various purposes, especially social media. All of these videos were organized in a branded channel.
Product Videos
Ultra XTR Above Ground Pools
Video was an effective tool when launching “The toughest above ground pool, period.” This series became the best seller even at its high price point. People wouldn’t mind paying for great performance, but the superior quality needed to be communicated. We created a 50-second video first, then edited them down to these 16 and 6 second videos to run as YouTube Ads.
Other Above Ground Pools and Spas
Intex also boasts a wide range of other backyard pools and hot tubs, including economical inflatable versions, as well as accessories for easy and reliable maintenance.
Summer Inflatables
Intex has been making hundreds of fun water toys every year. Therefore, the marketing department also created hundreds of these videos regularly.
Boats & Kayaks
Intex produces some of the best-selling boats and kayaks in North America. Here is a longer video that showed all the premium features. But this video was also edited much shorter for social media purposes.
Sporting Goods
Intex is also well-known for other outdoor leisure items used in all kind of waters, like oceans, rivers and lakes.
Air Mattresses
Being one of the largest producers of air mattresses in the world, Intex produces a wide range of sleeping solutions for a wide range of different uses.
Brand Videos
Intex is a leisure, sporting and home goods company. The brand is all about fun with friends and family.
Corporate Videos
One the other hand, you also want to show the serious side when you are speaking to the buyers, vendors, and business partners.
