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  • Phil Mimaki Advertising & Design
    • Design
    • Web
    • Advertising
  • Articles
    • Things I Learned from Paul Rand
  • About
  • Contact
  • Phil Mimaki Advertising & Design
    • Design
    • Web
    • Advertising
  • Articles
    • Things I Learned from Paul Rand
  • About
  • Contact

Websites

Websites

The old saying is, “Don’t judge a book by its cover.” But people do judge the brands by the websites. They also judge the brands by social media, reviews, reputation, and others. Fortunately, your website and social media are some things you can control directly.

Intex Recreation

Intex offers a wide range of recreational and home products that need to be communicated right away. Here, we used scrolling banner images combined with image-heavy menu items.

intexcorp.com home page
intexcorp.com displayed on mobile devices
Make sure they work well on mobile platforms. The safe majority shop on their phones.

Minisites

A minisite is also a great tool, for when you have a specific product you want to push. Here, we created a special site with its own unique URL, just for TruAire Air Mattress that was loaded with wonderful features like safe PVC-Free Material, Advanced Multizone Sleep System, and ultra-soft surface. The launch was successful, and the product recognition was heads above other air mattresses in similar category.

TruAire minisite displayed on a laptop
TruAire minisite displayed on a mobile device
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Phil

Versed in graphic design and advertising, Phil has worked at companies both large and small on international and national brands. His work has been recognized through a number of prestigious awards, including One Show, Communication Arts, CLIO, OBIE, International ANDY Awards, National ADDYs, Show South, Mobius and Effie. Phil also managed the Marketing & Design Department at INTEX Recreation Corp in Long Beach, California as a creative director for over ten years, overseeing print, digital and video work for over 2,000 products sold in over 120 countries worldwide.

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