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Things I learned from Paul Rand: 24 – Charcoal Brown

Things I learned from Paul Rand: 24 – Charcoal Brown

Paul Rand definitely lived an interesting life and achieved many great things. He often had random amazing stories (like that time Andy Warhol interviewed to work for him). But one of his very random accomplishments stuck with me: He said he invented the color, “charcoal brown.”

charcoal brown

Part of an ad

IIRC, he said he created that color name for some clothing company when he was working at the advertising agency. I’m guessing it was at the William Weintraub Advertising Agency, but no clue now which client it was for. Maybe Lee Hats, Stafford Fabrics, or one of these:

Paul Rand's ad for Jacqueline Cochran
Paul Rand's ad for Kaufmann's
Paul Rand's ad for Disney Hats

They’re everywhere

He told me about this accomplishment randomly one day, in the tone of like, “Yeah, I did that too.” Nonetheless, every time I see anything with the charcoal gray color, I’m reminded of him.

a jumper in charcoal gray
adidas sneakers in charcoal gray
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Phil

Versed in graphic design and advertising, Phil has worked at companies both large and small on international and national brands. His work has been recognized through a number of prestigious awards, including One Show, Communication Arts, CLIO, OBIE, International ANDY Awards, National ADDYs, Show South, Mobius and Effie. Phil also managed the Marketing & Design Department at INTEX Recreation Corp in Long Beach, California as a creative director for over ten years, overseeing print, digital and video work for over 2,000 products sold in over 120 countries worldwide.

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