Good app design can improve brand reputation and build customer loyalty while increasing profitability and ROI.
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Articles by Phil
THINGS I LEARNED FROM PAUL RAND: 8 – IBM LOGO
It is well-known Paul Rand designed the IBM logo. But the process wasn’t as nice and streamlined like they want to tell in history books.
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THINGS I LEARNED FROM PAUL RAND: 7 – BMW DILEMMA
Paul Rand always wanted the best. But when it came down to his German car, he had mixed feelings about it.
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Things I learned from Paul Rand: 6 – Warhol Interview
Paul Rand interviewed Andy Warhol for a position at an advertising agency. History may have been quite different, if Warhol was accepted.
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Things I learned from Paul Rand: 5 – Accent Logo
Paul Rand designed the logo for Accent Software International, who specialized in multilingual software products, when Phil worked for him.
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