360 Branding
Branding requires the entire organization to commit to a core value, then it needs to echo throughout the organization.
Featured Articles
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Things I learned from Paul Rand: 28 – Swan
Paul Rand’s love of his life left us seven years ago, after fulfilling one and only demand from him.
Social Media
More than half the world is on social media. But do you know where your audience is at?
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This is a collection of all the articles that are currently available on this site.
Things I learned from Paul Rand: 23 – Close Enough
As intense as he was to try to get exactly what he wanted in design layouts, a phrase Paul Rand often used was, surprisingly, “close enough.”
Pandora’s Box logo
Acclaimed architect and program director, Sung Ho Kim, launched his career with a portfolio book with this minimalist logo design.
Things I learned from Paul Rand: 22 – Solutions
One time, I thought I had a cool logo idea for IBM. When I showed it to Paul Rand, he made one remark that instantly made it better.
Things I learned from Paul Rand: 21 – AMEX
Paul Rand was commissioned to redesign American Express’ identity program in the early 90s. It was an interesting lesson in corporate design.
Things I learned from Paul Rand: 20 – Henryk Tomaszewski
Paul Rand once told me there was a lot of artists more talented than him. One of his favorite contemporary artist was Henryk Tomaszewski.