Phil, Author at Phil Mimaki Advertising & Design

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Articles by Phil

Young Paul Rand colored in charcoal gray

Things I learned from Paul Rand: 24 – Charcoal Brown

in Articles, Paul Rand

I’m guessing almost nobody alive knows that one of Paul Rand’s unexpected claims to fame included an invention of a color.

Portrait of Paul Rand with his quote, "close enough."

Things I learned from Paul Rand: 23 – Close Enough

in Articles

As intense as he was to try to get exactly what he wanted in design layouts, a phrase Paul Rand often used was, surprisingly, “close enough.”

Pandora’s Box logo

in Design, Work

Acclaimed architect and program director, Sung Ho Kim, launched his career with a portfolio book with this minimalist logo design.

Things I learned from Paul Rand: 22 – Solutions

in Articles

One time, I thought I had a cool logo idea for IBM. When I showed it to Paul Rand, he made one remark that instantly made it better.

Things I learned from Paul Rand: 21 – AMEX

in Articles

Paul Rand was commissioned to redesign American Express’ identity program in the early 90s. It was an interesting lesson in corporate design.